Brand loyalty – consumers sticks to simplicity

by Fredrik Andersson. 17 Comments

Social media tend to be the focal point nowadays when companies want to engage with their customers with the aim of impacting purchase decision and brand loyalty. Obviously it’s only one means of many and only 25-30% of brand followers in the heart of social media are doing so to be a part of a brand community instead the primary reasons to follow a brand via social media are to receive discounts and incentives. Hence the best route of affecting brand loyalty and purchase decision might not be through brand communities in social media context (which also is quite resource heavy) but rather aim for simplicity.

An additional problem occurs when marketers are trying to hard and disclose to many options giving consumers difficulties to follow the one purchase route as engaging with consumers via social media tend to bring more confusion than a lean way to purchase caused by the overload of information. Therefore marketers should strive to simplify the decision-making process with the aim to facilitate and clarify the purchase process in a subtle yet straight forward way.

A three way steps to follow are to ensure that:
1. Information is clear and trustworthy, i.e disclose ratings/recommendations by other customers, consumer advisors and objective organisations.
2. Supply streamlined brand specific information of the product targeted to each decision step.
3. Provide transparent buying guides and easily accessible help. Customer experience is key.

In terms of marketing above strategy of “Decision Simplicity” is four times more likely to impact positively on purchase than a marketing strategy of engagement. In the end optimising the simplicity to purchase has a huge positive spill over effect on brand loyalty as time and clarity are at the heart of purchasing and consumers sticks to simplicity and the brands that are providing it.


17 Responses to Brand loyalty – consumers sticks to simplicity

  1. marketing firms says:

    Simply desire to say your article is as surprising. The clarity in your post is just excellent and
    i can assume you are an expert on this subject.
    Well with your permission allow me to grab your RSS feed to keep up to date
    with forthcoming post. Thanks a million and please keep up the rewarding work.

  2. Click Here says:

    Excellent weblog here! Also your website loads
    up very fast! What host are you the usage of?

    Can I am getting your associate hyperlink for your host? I
    want my site loaded up as quickly as yours lol

  3. nursery bedding sets says:

    I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone
    to do it for you? Plz reply as I’m looking to create my own blog and would like to know where u got this from. thanks a lot

  4. click here says:

    I like the helpful information you provide in your articles.
    I will bookmark your blog and check again here regularly.
    I am quite certain I will learn many new stuff right here!

    Best of luck for the next!

  5. youtube learn english says:

    Hi! Someone in my Facebook group shared this website with us so I came
    to check it out. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers!
    Exceptional blog and great design.

  6. voipo reviews says:

    hello!,I like your writing so much! share we communicate more about your article on AOL?
    I require an expert on this area to solve my problem.

    May be that’s you! Looking forward to see you.

  7. Hiszpania kino says:

    I do agree with all the ideas you have presented in your post. They’re very convincing and will definitely work. Still, the posts are very short for starters. Could you please extend them a little from next time? Thanks for the post.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>