Time to revise your mobile marketing strategy for 2012?
by brandme on January 16, 2012
New year and time to revise your mobile marketing strategy. In order to get your minds buzzing please find some inspirational reading and great resources:
5 Ways to Generate Sales Leads With Mobile
http://mashable.com/2011/12/22/mobile-sales-leads/
Android Design, bring out a best practice for mobile UI
http://developer.android.com/design/index.html
SMS Marketing: How to Harvest Your Customers’ Mobile Details
http://www.marketingprofs.com/articles/2011/5861/sms-marketing-how-to-harvest-your-customers-mobile-details
Research: Promoting to the mobile consumer
http://www.dma.org.uk/sites/default/files/tookit_files/velti_report_2011.pdf
Mobile marketing is progressing: Mobile paid search clicks, spend jump in Q4
http://www.mobilemarketer.com/cms/news/research/11880.html
4 musts for your mobile campaign
http://www.imediaconnection.com/content/30384.asp
That’s how you’re upping your marketing game!
by brandme on October 28, 2011
Truly innovative and inspiring launch of the new Jordan Melo M8:
http://www.youtube.com/watch?v=naJVL5GfSCQ&feature=player_embedded
Augmented reality goes marketing
by brandme on October 21, 2011
About 2 years ago I had a rather brief presentation about the future of online and mobile marketing what were the marketing trends and what shone upon us is in the very frontier of marketing? As a marketer you want to intrigue you customers, make them curious and upon that trigger excitement around your products and ultimately persuade them to purchase. Obviously all marketing channels and tools that enhance this interaction would be of interest if they are commercially marketable. One of those very engaging technologies and something I predicted to be used frequently in regards to my forecast is the usage of augmented reality in marketing and I believe that we’re just in the breaking point of augmented reality to become an everyday marketing standard or at least not very far away. Just have a look at this video where it’s very evidently showed how mobile augmented reality could be used for marketing:
http://www.imediaconnection.com/content/30292.asp
Internet marketing via Podcast
by brandme on October 9, 2011
If having a few minutes to kill when commuting I can tip you about downloading SiteVisibility’s Internet Marketing podcast. Some of the content is really good food for thought whilst other is a bit too simple and evident. However it provides a good checklist, especially for start-ups and is easy to digest.
Further info here:
http://www.sitevisibility.co.uk/impodcast/
Mass production of celebrity endorsement campaigns
by brandme on January 10, 2011
There’s nothing new about celebrity endorsement but today we’re experience new means of expressing it. Celebrity endorsement is considered to be a good way to influence customers especially if the celebrity has been carefully selected in regards to his/her relationship with the brand (trustworthy spokesman/spokeswoman and has a natural relationship with the endorsed brand).
The ad agency “Ad.ly” is utilizing the concept of celebrity endorsement tailored to online marketing and social media by incorporating Twitter in their celebrity endorsement marketing strategy. This enables them to act quickly on a broad scale and bespoke celebrity endorsement campaigns after customer and brand using their network of more than 5,000 celebrities.
Ad.ly: The Art of Advertising on Twitter:
(http://www.businessweek.com/magazine/content/11_03/b4211032107717.htm)
2011 Trend Projections
by brandme on January 8, 2011
There’s a great deal of trend forecasts circling the online marketing community theses day, so what trends do we see for 2011?
Smartphones will continue to evolve but there will be even greater focus on tablets (that actually are suitable for more advanced processes and work related tasks in comparison with a mobile/Smartphone) taking advantage of ever-present networks in order to connect and carry out work and casual stuff on the go. Within the field we will also see more standards being established (and agreed among manufacturers) making us portable and connected wherever we are regardless of software environment and platform usage.
On the same subject there will be continued focus on developing intelligent, useful and fun apps that engage people with each other and brands but businesses/providers have also realised that it’s very time consuming and requires more resources to create apps for various platforms (iPhone & Android amongst others) so instead we can see a shift towards development of webpage adjusted to the mobile community including web-based apps accessible for all Smartphones and tablets.
Augmented Reality (AR) will take a leap and become more frequently used and integrated in the society. Moving forward AR will be a word of the daily language and by the end of 2011 it will reach a greater mass than only the minds of early adaptors. By the help of augmented reality, services such as Facebook places, integration of location-based advertising in general, extended use of QR codes and similar techniques (by interpreting offline codes via mobiles) the gap between offline and online will decrease. We will find ourselves in a situation where we suddenly are working with marketing in a more consistent manner across the offline and online community without boundaries (integration of online and offline data) in a way that until now hasn’t been satisfying enough in order to fully capitalize on it. However more is to come within this field, progress will be made and new interesting creative marketing and business opportunities will rise because this is the year online and offline integration will gain momentum.
Trend projections
http://www.slideshare.net/jwtintelligence/2f-100-things-to-watch-in-2011-6306251
http://www.imediaconnection.com/Newsletter/28220.asp
http://mashable.com/2011/01/01/predictions-roundup-2011
http://mashable.com/2010/12/20/news-media-predictions
Companies! Go Facebook but do it properly!
by brandme on January 6, 2011
If your business is going Facebook make sure to do it by heart and fully release the potential. Ask yourself, do we have personnel and allocated resources that can keep it rolling? Integrate content through Facebook that currently is available via other channels, create a community page and keep it updated, invite customers to participate and encourage feedback and stimulate discussion in order to evolve products/services, monitor and determine trends for innovation.
For these and other to dos, see iMedia Connection’s checklist for business benefits of using Facebook in your customer strategy. (http://www.imediaconnection.com/Newsletter/28221.asp)
Is Social Media the next big bubble?
by brandme on January 6, 2011
Everything within marketing seems to touch Social Media nowadays. We have celebrated it as one of the best ways to take advantage of customer contribution, get continuous insights of target groups and, catch instant feedback and capitalize of the vibe of viral marketing and engaging customers with the brand. So far all god and we know for sure that a company that use social media in a righteous and strategically correct way in line with business objectives usually does get a positive experience. However all pros usually have cons hence what are the potential pitfalls of social media and where’s the tangible value to be found?
An article of Newsweek takes the aim on this and question if Social Media could be the Next Dotcom Bubble? The article does not clarify the downside in terms of marketing (although you get the elusive essences of it) but moreover about the immense financial valuation. As it goes for everything within sound business, risk management is of great importance, and as a company you shouldn’t put all eggs in one basket, especially not in a basket that could transform to a bubble and burst. (http://www.newsweek.com/2011/01/05/social-media-next-dot-com-bubble.html)
Why engaging with social media?
by brandme on January 5, 2011
Well it’s been written endless articles on this topic so I will just give you a thoughtful hint – Why we should focus more on social media?
Referring to a study in social media and twitter (that won Prime pr’s annual award for best thesis) and its impact as a marketing communication channel showed that consumers perceive that the brand devote more resources to their customers, perform better than their competitors and act as a market leader, are more intelligent and more innovative.
Having social media presence as a company does not only give brand awareness it also gives companies credibility and the brand/company is perceived as knowledgeable, “street-smart” and exudes a will of engaging with the customers, saying you are important to us come and join us!
Capitalize on Brand access via API
by brandme on January 5, 2011
Mashable has an Interesting article about Brands and how companies can capitalize on external contribution and get third parties engaged in the brand by enabling access to the Brand via an open API (application programming interface) for developer. This enable others to access the brand, develop and add value to the brand by developing apps, make use of a piece of its functionality or content in a way that might not be thought of within the mother company, hence you get help with development and spreading the voice of your brand. (http://mashable.com/2011/01/04/brand-open-api-developers/)